The short version is on the homepage. This is how a creative agency founder ended up running enterprise AI — and why he never stopped building things of his own.
My journey started with Etcetera Inc., a creative and digital agency I founded in 2016 with a simple vision: help individuals and businesses establish a stronger presence in the digital world.
Through Etcetera, I worked across branding, design, web development, programming, SEO, advertising, and digital experiences. That is where I learned not only how technology works, but how it creates value for a business — a lesson most engineers never get, and one I still use every day.
Over time, my focus expanded into enterprise technology and IT leadership. I joined Mobilelink and grew from IT operations through to IT Manager — infrastructure, cybersecurity, networking, cloud services, systems, business applications, automation, and technology strategy.
A decade of keeping systems alive taught me the only thing that matters about technology: does it keep working at 2am? Everything I build now is an answer to that question.
Today I lead engineering and technical architecture for enterprise AI — agentic systems, video analytics, and IoT platforms. The systems that survive contact with production.
But I'm still a builder at heart. I continue to explore and develop my own products and businesses, particularly in SaaS, IoT, AI, automation, analytics, and connected-device technology.
That is where ARGUS — a multi-tenant AI video analytics platform — and VelaComfort — a multi-tenant AI thermostat SaaS — come from. Real architectures, built the way I would build them for anyone.
Take a problem that seems complicated or unnecessarily expensive, and ask one question: can I build a better way?
The mindset behind everythingFourteen years across agencies, enterprise IT, and AI — distilled into the rules I actually build by.
A solution shouldn't exist simply because it can be built. It should solve something real, create value, and have the ability to grow.
The best technology sits at the intersection of engineering, business, design, and real-world usability. Miss any one of the four and it dies in production.
If something is complicated or unnecessarily expensive, that is not a constraint — it is an invitation. Complicated usually means nobody has rebuilt it properly yet.
Design for the outage, the edge case, and the Monday morning after. If it only works in the demo, it doesn't work.
AI Sr. Manager at Mobilelink — leading engineering and technical architecture for agentic systems, video analytics, and IoT platforms.
Building ARGUS (AI video analytics) and VelaComfort (AI thermostat SaaS) — multi-tenant from the ground up.
Daily on LinkedIn, weekly in the AI in Production newsletter — what actually works once AI is deployed.
Ammar Zafar is AI Sr. Manager at Mobilelink, based in Karachi. He leads engineering and technical architecture for enterprise AI — agentic systems, video analytics, and IoT platforms.
At Mobilelink: production AI systems including an AI recruitment platform and a real-time operations command center. Independently: ARGUS (AI video analytics) and VelaComfort (AI thermostat SaaS).
A creative and digital agency Ammar founded in 2016, working across branding, design, web development, programming, SEO, advertising, and digital experiences.
Daily on LinkedIn, weekly in the AI in Production newsletter, code on GitHub, and short-form on Threads.